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Building Modern Business treats technology as an executive responsibility. Paul Maxwell and James Bond work through the decisions leaders actually face: whether to build or buy a CRM, how to select software you won't regret, when custom code is warranted, and how to own GTM infrastructure rather than inherit it.
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Integrations are where CRM projects quietly succeed or fail. Paul and James break down when to hand an integration to an agency, when to keep it in-house, and when an off-the-shelf connector is enough.
May 6, 2026
James Bond, Paul Maxwell
36 min
| Date | Episode | Show | Participants | Topic | Runtime | Media & resourcesMedia |
|---|---|---|---|---|---|---|
| 2026-04-08 | How to Pick a CRM—and Who to TrustCutting through vendor noise and biased adviceBuilding Modern Business | Building Modern Business | James Bond, Paul Maxwell | CRM Strategy | 37:40 | 1 |
| 2026-03-11 | CRM Is a Core Executive CompetencyWhy leaders can't delegate away the system of recordBuilding Modern Business | Building Modern Business | James Bond, Paul Maxwell | CRM Strategy | 33:40 | |
| 2026-02-12 | Pros and Cons of Vibe Coding Your CRMWhen AI-assisted building helps, and when it bitesBuilding Modern Business | Building Modern Business | James Bond, Paul Maxwell | Artificial Intelligence | 36:20 | |
| 2026-01-15 | Build vs. Buy a CRMThe decision that shapes your next five yearsBuilding Modern Business | Building Modern Business | James Bond, Paul Maxwell | CRM Strategy | 39:00 | 1 |
| Resource | Type | Related | Date | Get |
|---|---|---|---|---|
| CRM Build-vs-Buy Scorecardspreadsheet | Spreadsheet | Building Modern Business | Jan 15, 2026 | Download |
| CRM Selection RFP Template Gatedtemplate | Template | Building Modern Business | Feb 10, 2026 | Download |
| Integration Vendor Checklistchecklist | Checklist | Building Modern Business | Mar 5, 2026 | Download |