Topic
Evaluating, procuring, and owning GTM software — build-versus-buy, vendor trust, and total cost of ownership.
Shows covering this topic
| Date | Episode | Show | Participants | Topic | Runtime | Media & resourcesMedia |
|---|---|---|---|---|---|---|
| 2026-05-06 | When to Buy a CRM Integration from an AgencyIn-house, agency, or off-the-shelf connector?Building Modern Business | Building Modern Business | James Bond, Paul Maxwell | Software Buying | 35:40 | 1 |
| 2026-04-08 | How to Pick a CRM—and Who to TrustCutting through vendor noise and biased adviceBuilding Modern Business | Building Modern Business | James Bond, Paul Maxwell | CRM Strategy | 37:40 | 1 |
| 2026-01-15 | Build vs. Buy a CRMThe decision that shapes your next five yearsBuilding Modern Business | Building Modern Business | James Bond, Paul Maxwell | CRM Strategy | 39:00 | 1 |
| Resource | Type | Related | Date | Get |
|---|---|---|---|---|
| CRM Build-vs-Buy Scorecardspreadsheet | Spreadsheet | Building Modern Business | Jan 15, 2026 | Download |
| CRM Selection RFP Template Gatedtemplate | Template | Building Modern Business | Feb 10, 2026 | Download |
| Integration Vendor Checklistchecklist | Checklist | Building Modern Business | Mar 5, 2026 | Download |