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RevOps 101 is an evergreen curriculum. Each episode isolates one foundational concept — a data model, a reporting habit, an automation pattern — and explains it plainly enough to act on. It is the reference series a new operator can work through start to finish, and the one experienced teams return to when onboarding.
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Automation should remove toil, not bury your process in a black box nobody can explain. Paul shares principles for building workflows that stay legible, auditable, and safe to change.
Feb 19, 2026
Paul Maxwell
28 min
| Date | Episode | Show | Participants | Topic | Runtime | Media & resourcesMedia |
|---|---|---|---|---|---|---|
| 2026-02-05 | Reporting You'll Actually TrustFrom vanity dashboards to numbers leaders act onRevOps 101 | RevOps 101 | Paul Maxwell | Reporting & Analytics | 26:00 | 1 |
| 2026-01-22 | Lead Handoff Without the LeaksWhere leads fall through, and how to close the gapsRevOps 101 | RevOps 101 | Paul Maxwell | Automation | 29:00 | 1 |
| 2026-01-08 | The Anatomy of a CRM Data ModelObjects, associations, and why structure decides everythingRevOps 101 | RevOps 101 | Paul Maxwell | CRM Strategy | 27:00 | 1 |
| Resource | Type | Related | Date | Get |
|---|---|---|---|---|
| Lead Handoff Workflow Maptemplate | Template | RevOps 101 | Jan 22, 2026 | Download |
| Pipeline Reporting Playbook (Notion)notion | Notion Doc | RevOps 101 | Feb 5, 2026 | Open |
| RevOps Data Model Posterpdf | RevOps 101 | Jan 5, 2026 | Download |