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Software Engineering

Writing and maintaining the code behind integrations, extensions, and internal GTM tooling.

Shows covering this topic

  • Engineering the Business

Episodes

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Episodes
DateEpisodeShowParticipantsTopicRuntimeMedia & resourcesMedia
2026-04-14HubSpot UI ExtensionsBuilding custom cards inside the CRMEngineering the BusinessEngineering the BusinessBuzco Stanislav, Paul MaxwellHubSpot41:401
2026-02-17Building RevPlatformThe architecture behind our own productEngineering the BusinessEngineering the BusinessBuzco Stanislav, Paul MaxwellRevPlatform40:201
2026-02-12Pros and Cons of Vibe Coding Your CRMWhen AI-assisted building helps, and when it bitesBuilding Modern BusinessBuilding Modern BusinessJames Bond, Paul MaxwellArtificial Intelligence36:20
2026-01-20What's New in the HubSpot APIRecent changes every integrator should knowEngineering the BusinessEngineering the BusinessBuzco Stanislav, Paul MaxwellAPIs38:001

Related resources

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Resources
ResourceTypeRelatedDateGet
HubSpot API Starter ReporepoRepositoryEngineering the BusinessFeb 25, 2026Open
HubSpot UI Extensions Code SamplecodeCode SampleEngineering the BusinessApr 1, 2026Open
Integration Architecture Reference DiagramdiagramDiagramEngineering the BusinessMar 12, 2026Download